Privacy Policy

Effective Date: September 8, 2026

Floto (“Floto,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the information you provide when using our website and platform. Floto is based in Orlando, Florida, and operates a platform designed to help people discover, connect with, and support photographers based throughout Florida.

This Privacy Policy explains what information we may collect, how we use it, when we may share it, and the choices available to you when you use the Floto website, platform, features, memberships, and services (collectively, the “Platform”).

By accessing or using Floto, you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect

We may collect information you provide directly to us when you create an account, create or edit a profile, purchase a membership, upload photographs, submit a post, contact us, or otherwise interact with the Platform.

This information may include:

• Name

• Email address

• Username or account information

• Profile photograph

• Location you choose to display

• Photographer biography and professional information

• Photography specialties, skills, and experience

• Website and social media links

• Photographs, projects, posts, and other User Content

• Information submitted through forms

• Communications you have with Floto

• Membership or subscription information

• Purchase and transaction information

We do not ask you to provide information that is not reasonably necessary for the operation of the Platform or the services you choose to use.

2. Information Collected Automatically

When you access or use Floto, certain information may be collected automatically through your browser, device, hosting provider, analytics tools, cookies, and similar technologies.

This may include your IP address, browser type and version, device type, operating system, pages viewed, referring and exit pages, approximate location, date and time of access, general usage and interaction information, and technical information about your device or internet connection.

We may use this information to understand how the Platform is used, maintain security, troubleshoot technical issues, and improve our services.

3. Cookies and Similar Technologies

Floto may use cookies, pixels, local storage, analytics technologies, and similar tools to operate and improve the Platform.

These technologies may be used to maintain account sessions, remember preferences, provide essential functionality, understand traffic and usage, measure performance, and evaluate marketing or promotional activity.

Third-party service providers may also use cookies or similar technologies when providing services to Floto.

You may be able to control or disable certain cookies through your browser or device settings. Disabling cookies may affect certain features or functionality of the Platform.

4. How We Use Your Information

We may use the information we collect to:

• Create and manage user accounts

• Create and display photographer profiles

• Operate, maintain, and improve the Platform

• Display photographs, projects, profiles, and other User Content

• Process memberships and payments

• Provide features and services requested by users

• Communicate with you about your account or use of the Platform

• Provide customer support

• Send service-related announcements and notices

• Send newsletters, updates, or promotional communications where permitted

• Improve the user experience

• Understand how users interact with the Platform

• Detect and prevent fraud, abuse, security issues, and violations of our Terms

• Comply with applicable laws and legal obligations

• Protect the rights, property, and safety of Floto, our users, and others

5. Publicly Displayed Information

Certain information you choose to provide through Floto may be publicly visible.

This may include your name, profile photograph, biography, location, photography specialties, experience, website or social media links, photographs, projects, and other information included in your public profile.

Content submitted to the Feed, Board, or other public areas of the Platform may also be visible to other users or the general public.

You should carefully consider what information you choose to make publicly available. Do not submit personal information that you do not want to be publicly displayed.

6. Photographs and User Content

Photographs, projects, profile information, posts, descriptions, and other content you submit to Floto may be displayed publicly as part of the Platform.

You retain ownership of your photographs and other intellectual property. Floto does not claim ownership of your User Content simply because you upload or submit it.

By submitting User Content, you grant Floto the rights described in our Terms of Use that are reasonably necessary to host, store, reproduce, display, distribute, promote, maintain, and operate the Platform.

For more information about ownership and licensing of User Content, please review the Floto Terms of Use.

7. Payment Information

If you purchase a membership or other paid service, your payment may be processed by a third-party payment provider.

Floto generally does not directly store complete payment card numbers. Payment information may be collected and processed by the applicable payment provider in accordance with its own privacy policy and terms.

Floto may receive limited transaction information, such as payment status, transaction date, membership type, and other information necessary to manage your purchase or membership.

8. How We Share Information

We may share information when reasonably necessary to operate and provide the Platform, including with service providers that assist with:

• Website hosting and infrastructure

• Account and membership management

• Payment processing

• Analytics and performance measurement

• Email and communications

• Security and fraud prevention

• Other technical, operational, or business services

We may also disclose information when required by law, legal process, court order, or government request, or when reasonably necessary to protect the rights, property, safety, or security of Floto, our users, or others.

We do not sell your personal information simply because you use Floto.

9. Third-Party Services and Links

Floto may contain links to third-party websites, social media platforms, payment providers, or other external services.

When you access a third-party service, your information may be subject to that third party's privacy policy and terms rather than this Privacy Policy.

Floto does not control and is not responsible for the privacy practices, security, content, or policies of third-party services.

10. Communications

We may use your email address to communicate with you about your account, membership, transactions, security, important service announcements, or requests you make to us.

Where permitted, we may also send newsletters, updates, or promotional communications.

You may unsubscribe from non-essential marketing communications by using the unsubscribe instructions included in those communications.

You may continue to receive transactional, account-related, security, or other essential service communications even if you unsubscribe from marketing communications.

11. Data Retention

We may retain information for as long as reasonably necessary to operate the Platform, maintain accounts, provide services, fulfill legitimate business purposes, comply with legal obligations, resolve disputes, enforce our agreements, and protect our rights.

The length of time we retain information may vary depending on the type of information and the purpose for which it was collected.

When information is no longer reasonably necessary, we may delete, anonymize, or otherwise dispose of it, subject to legal, technical, operational, or legitimate business requirements.

12. Data Security

Floto uses reasonable administrative, technical, and organizational measures designed to protect information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, online service, or method of electronic transmission can be guaranteed to be completely secure.

You are responsible for maintaining the security of your account credentials and should notify Floto if you believe your account has been accessed without authorization.

13. Children's Privacy

Floto is not intended for children under the age of 13.

We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will take reasonable steps to delete it.

If you believe a child under 13 has provided personal information to Floto, please contact us at info@floto.xyz.

14. Your Privacy Choices

Depending on applicable law, you may have certain rights regarding your personal information, including the right to:

• Request access to personal information we maintain about you

• Request correction of inaccurate information

• Request deletion of certain information

• Request information about how your information is collected or used

• Opt out of certain marketing communications

• Exercise other privacy rights provided by applicable law

To submit a privacy-related request, contact us at info@floto.xyz.

We may need to verify your identity before completing certain requests. Some requests may be subject to legal or other applicable exceptions.

15. Florida Residents

Floto is based in Orlando, Florida, and primarily serves photographers and users throughout Florida.

Florida residents may have certain privacy rights under applicable Florida law. Where applicable, Floto will process valid privacy requests in accordance with the law.

Florida residents may contact us regarding privacy requests at info@floto.xyz.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to the Platform, our practices, technology, or applicable laws.

When we make changes, we may update the Effective Date shown at the beginning of this Privacy Policy.

Your continued use of Floto after an updated Privacy Policy becomes effective constitutes acknowledgment of the updated policy, to the extent permitted by applicable law.

17. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or the way Floto handles information, please contact us:

Floto

Orlando, Florida, United States

Email: info@floto.xyz